Rebuilding my life and my business, out loud.
I'm Yolanda, a Harlem mom of two, founder and marketing student, sharing NYC finds, self-care and real marketing talk for women starting over.

Recent work
A full brand and business foundation for an NYC videographer.
My own rebrand, from name and logo to website and content system.
Brand and pre-launch marketing for a household operating system.
Marketing for small brands with heart.
Strategy, branding and launches for personal brands and small to medium businesses.
See how it worksBrand strategy
Positioning, messaging and brand guides.
Launches & events
Product launches, campaigns and live events.
Fractional CMO
Ongoing marketing leadership.
From first hello to a real plan
Tell me about your project
Fill out a short form. It takes about 3 minutes.
Request a call
Pick a time for a free 30-minute discovery call. I review every request and confirm it by email.
Get your proposal
After we talk, I send an itemized proposal built for your project. No packages, no guessing.
Three boroughs deep, and I have a system for that.
Harlem born and raised. Mom of two girls. Founder of Eden Rae Co. Marketing student at Baruch College. No fluff, no jargon: just what's working, what's not, and what we're doing about it Monday morning.
More about meBaruch College, Zicklin
BBA, Marketing Management · expected 2027
BMCC
AAS, Business Administration · Dean's Honors, Phi Theta Kappa
Eden Rae Co.
EdenRae OS · Eden Rae Foundation · Eden Rae Creative
Ready to build your brand?
Tell me what you're working on. If it's a fit, we'll find a time to talk.
Work with me